Blog by Elysse Bulloch

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Staging a Powerful Marketing Tool

 Home Staging is the best way to get an honest opinion on your home.  You may not be ready to hear that your dusty rose carpet is outdated or  the wall paper in your former show home is unappealing, but the fact is  once you list your property potential buyers will leave with the same  thoughts.

 You did not want to remove that wallpaper because it was too much  work or its more money you have to put into the property you are  leaving. Buyers feel the exact same way, its time and money they have  to put into the property before they can call it home. Even if the buyers  can see past your outdated wallpaper and they make an offer that offer  will reflect the price they feel it will cost to cover the removal of the  wallpaper.

  Buying a house is a large investment and buyers want to make sure that  the property will fit their needs and that it feels like home. Investing a    little time or money in the property will attract buyers. Let’s say you replace your dated dusty rose carpet, paint or even upgrade your appliances. You can advertise as new carpet, freshly painted and new appliances in the listing write up. You can see how buyers would be attracted, its sounds like a better value for the money.

 Condition and appearance are incredibly important in today’s Real Estate market. If a home is listed in a competitive market with unappealing or damaged packaging, the only way to sell it is to discount the asking price until it becomes attractive to potential buyers. This can be a huge financial lose to the seller.

 Recommendations made by Stagers are to help you sell your property quickly and for as much money as possible, any and all resistance you have to completing the recommendation will be the same resistance buyers will have. Because this is the reality of buying a home, buyers can and will move on the next property that does not need any time or money spent to be their dream dwelling.

 

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