Tapping into Buyers
In today’s real estate
market its no longer enough to clean and de clutter. Buyers have been spoiled
with so many choices on the market and have developed very high standards. I
don’t really blame buyers for being so picky, real estate is a large investment
and for some people it’s the biggest investment they will make in their life
time. To maximize you salability you need to prepare your property to attract
the right buying audience.
A condo downtown will attract a young professional, where as a single family home by a school will mostly likely attract families. I guess what I am getting at is the type of home will predict the buyer demographic. Why does this matter? Once you list your home, it becomes a product on the market. In order to sell you product you need to understand who your target buyer is and what that buyer wants?
Staging is a great way to understand how to target the market that will mostly likely be buying your property. Stagers understand what different buying demographic wants and how to style the home for what the ideal buyer is looking for.
Tapping into the buyers well help determine how the market feels, what they are looking for, what’s important to them and how they live their day to day life. Psychographic will establish what activities and interests the buyers partakes in. This information will help “target stage” creating a design buyers can relate too.
Why is this important? Target staging makes buyers fell good in the property, like the home was made for them. Target staging tell a story based on the buyers lifestyle and what these buyers are dreaming off instead of just neutralizing the property.
Builders have been using this approach for year. The home is styled for the ideally buying demographics. What they should be looking for and how they will live in the home. Lifestyle merchandising targets as many buying demographics as possible.
Combing lifestyle merchandising and home staging will give buyers clear idea if the property will fit their lifestyle, letting them emotionally connect to the home.
Elysse Bulloch