Your job as a realtor is easier when buyers can visualize the listing as their future home. That’s why staging offers a significant benefit, making it a sound investment when preparing a property to sell. A National Association of Realtors report found that 81% of buyers find it “easier to visualize the property as a future home”. Additionally, “49 percent [of realtors representing the buyer ...

As the warm days of summer come to an end and kids return to school, home owners and realtors alike are heading back indoors and ramping up for the fall real estate season. Prepare now by meeting a few potential professional stagers who you are considering working with to avoid the stress of a last minute rush. Recent Calgary real estate market statistics indicate that, on average, propertie ...

Lifestyle merchandising is used everywhere. In commercials. In store displays. AND in home staging. The moment your listed property makes an emotional connection with a potential buyer, your job in selling real estate becomes easier. Because it’s more than just a product. It’s symbolic of somebody’s heartfelt desires being met. One of my favourite commercials is the Amazon one with the dog w ...

You know that your client will be in a better position to sell his vacant property if it is staged. Yet he hesitates to do so because of the anticipated costs. As his realtor, you can assure your client that staging a vacant house on a budget is possible when the staging rental furniture is focused on key rooms. This vacant Taradale Calgary property we staged is a perfect example of staging ...

                                                Let’s face it. As a Calgary realtor, you will come across situations where your listing is certainly not the most appealing on the street. What do you do with it? Highlight its most appealing features and give it personality. Stage to sell. Some listings need a little more help than others to increase the appeal for potential buyers. Maybe it’s ...

Some home buyers have a hard time grasping what is possible in an empty space, let alone whether it will meet their needs. If you’re a realtor trying to sell vacant property, that makes your job harder. By encouraging your clients to work with a home staging professional, you can create a win-win situation.  In a 2015 Profile of Home Staging report by the National Association of Realtors, th ...